Inevitably every market researcher eventually gets to the point where they break down and use a panel finding company such as e-rewards to find the necessary demographics for their survey. These services aren't typically cheap, depending on the results desired. Oftentimes this poses a serious dilemma for those on a strict budget. If counts are off and one more respondent is used the extra money spent could be catastrophic.  Fortunately many online survey companies are adding new features to help save the pocket of corporate America.

One such feature is a survey quota.  This tool actually counts the specific survey responses and shuts down the survey when the total number of responses is reached, ensuring exact numbers. The quotas currently available are only in higher scale tools, but they are definitely worth it. Most quotas operate off of a particular question response, but depending on the tool you can often arrange it to count a particular demographic not mentioned in the survey (Normally the panel provider can give you this).Quotas are definitely a time and money saver when it comes to distributing a survey via a corporate panel provider.

This entry was posted on Wednesday, May 21st, 2008 at 19:30 CDT and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.